Forum Posts

Omar Faruk
Jun 30, 2022
In Fashion Forum
The discovery is probably rooted in everything you do, and you probably have a solid toolset that you use every day. Before developing a content strategy, discovery data should be used to help you understand the competitive environment and available opportunities. This is what we believe to be our top 5 content tools and their best use during the discovery process. 1. BrightEdge data cube Key tool values: SERP feature analysis, bulk keyword survey, competitor analysis If you don't know which aspect of your content you want to explore, BrightEdge DataCube can be the solution you need. BrightEdge is one of our favorite comprehensive ghost mannequin effect tools for keyword research, competitor analysis, and search engine results page (SERP) feature evaluation. All you need to start the discovery process is the relevant URL (we recommend your own URL or the URL of a close competitor). You can plug in your selected domain to view keyword rankings, page-level performance data, content opportunities, and SERP feature penetration over time. Top 10 Tools for Bulletproof SEO Content Strategy With ever-changing SERPs, it's important to keep track of your site's (and competitor's) rankings at different locations in SERPs. advertisement Continue reading below A useful feature provided by the Data Cube is the Content Strategy tab. The Content Strategy tab reports past performance of keywords for different types of organic SERP features, such as images, quick answers, and People Also Ask. You can also explore competitive opportunities by analyzing the universal performance of your competitors. Value of Key Tools: Voice Sharing and SERP Visibility Advanced Web Ranking (AWR) brings new meaning to sharing voice through the ability to schedule SERP crawls on different search engines, different locations, and different devices. advertisement Continue reading below AWR makes it easy to measure the impact of content changes over time. AWR allows you to set keyword groups, schedule regular SERP crawls, and monitor changes in the ranking of the term list you have set. This automatic monitoring allows you to focus on other projects while measuring the share of voice changes in keyword groups. Top 10 Tools for Bulletproof SEO Content Strategy AWR is not limited to measuring changes in website rankings. advertisement Continue reading below You can also set competitors on your platform and measure the SERP visibility of keyword groups across different competing sites to see performance with other users in your space.
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Omar Faruk

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