Mar 31, 2022
In Fashion Forum
Well used, influencer marketing can be an Consumer Email List excellent tool from the point of view of performance marketing . To make the most Consumer Email List of the efficiency potentially lurking in the bowels of this discipline, brands should take Consumer Email List into account the advice listed below by Philip Papendieck in an article for Horizont : 1. Recycle content beyond social networks The content generated in the heat of Instagram. TikTok and company often has enough Consumer Email List potential to attract attention outside of social networks where it first takes root. In this Consumer Email List sense, it sometimes makes sense to design display advertising deliberately replicating the "look & feel" of social networks to inspire the consumer (and of course also encourage them to buy) beyond Consumer Email List these platforms. 2. Perfect interaction between machines and humans. In an influencer marketing campaign, it is important Consumer Email List to entertain creators with enough freedom when executing brand briefings. Even so, in the creation, «insights» extracted directly from the algorithms of social networks (and perhaps Consumer Email List based on A/B tests) must also make their way. It is important that there is a relationship Consumer Email List as symbiotic as possible between machines and humans to cover influencer marketing with a thick patina of efficiency.